Role : Social Media Coordinator
After a full-scale analysis, the main focus was to increase brand awareness, generate new clients and engagement on Instagram and Facebook. This project was 3 months long. The first phase was to audit the entire business, conduct market research on the event planning industry and create a competitive analysis, phase two was to plan everything out. We developed a new brand identity, social media content, and communication tools such as a google link for clients to book.
Client: Southern Way Party & Event Rental is a Charleston, South Carolina based company focused on creating memorable events and experiences.
Services: Brand Identity, market research, competitive analysis, social media strategy, content creation, and creative direction.
Southern Way Party & Event Rentals Success Story:
In a span of just two months of implementing social media strategies I helped Southern Way Party & Event Rentals generate brand awareness, strengthen brand presence and to build community engagement.
Google Form for Booking Services:
By setting up a Google Form, Southern Way Party & Event Rentals streamlined the booking process for their clients. This user-friendly form not only made it easier for customers to book services but also improved efficiency on the business's end by organizing and storing booking information in one central location. This helped in reducing response times and enhancing overall customer experience. Southern Way Party & Event Rentals secured 5 bookings by generating the Google link sharing it across Facebook and Instagram.