Role: Cofounder & Marketing Manager
After a year of rebranding, Lauren & Chris was planning to launch a new summer collection, Live in Paradise. The first phase of the relaunch was conducting research, creating a competitive analysis, developing new brand strategy, and creating a budget for the launch. The second phase was developing a marketing campaign that aimed to promote the Live in Paradise collection, which included planning photoshoot, social media marketing strategies, pop-up shops, collaborating with industry influencers, and optimizing the website. Launching a summer vacation wear collection with a focus tropical paradise getaway through vibrant colors, lightweight fabrics, tropical prints, and airy silhouettes. Promoting to customers who seek a lifestyle of leisure and tranquility.
About Client: Lauren & Chris is a women-based boutique that understands the importance of catering to women of different sizes and body types. We curate seasonal collections that are not only trendy and fashionable but also designed to suit a variety of styles and preferences.
Services: Social Media Marketing Event Marketing Creative Direction
BRAND IDENTITY
Old Logo
VS
We collaborated with a graphic designer, 28 Designs. The new logo exudes a refined, timeless aesthetic.
MARKETING MATERIALS
We utilized a videography for the advertising campaign. The video clips were used for Lauren & Chris social media campaign, and website.
My business partner and I creative directed the photoshoot for the Live in Paradise Collection, which involved conceptualizing the overall aesthetic, mood, and theme of the collection. This included selecting the location, model, photographer, styling the model, choosing props and accessories, coordinating hair and makeup, and directing the poses and expressions to capture the essence of the brand and the collection's theme. For "Live in Paradise collection, it was about creating a visual story that transports viewers to a dreamy paradise setting while showcasing the unique pieces from the collection. I also printed out a guide for the day of the photoshoot.
We showcased the Live in Paradise Collection at the pop-up shop. For the pop-up shops, we provided eye catching displays, product placement, interactive elements, branded experience, personalized service, engagement activities, and social media integration. To interact with attendees, we did a giveaway for an item from the Live in Paradise Collection and displayed the collection lookbooks and posters showcasing the collection. We also collected email addresses to generate new leads for our email list. Overall, Event Marketing played a pivotal role in creating a memorable experience to generate sales, increase brand awareness.
Videos
This was Lauren & Chris top preforming reel on Instagram with 13,936 views.
Instagram Post
RESULTS
April 17thth - May 17th, 2023
Within a month of launching the Live in Paradise Collection, I managed to exceed Lauren & Chris’s goals of Increasing Sales, Brand Awareness, and Encouraging Community Engagement through paid ads, pop-up shops, and strategic social media marketing.